Ad Grants Admin is a management platform purpose-built for organizations running Google Ad Grants — the program that gives eligible non-profits up to $10,000/month in free Google Ads spend. The tool provides a centralized dashboard to monitor multiple Google Ads accounts, visualize campaign performance, and automate optimization workflows.
The platform follows a 5-step automated pipeline — Scrape, Clean, Discover, Plan, Deploy — that handles everything from fetching account data to deploying optimized campaigns. It tracks spending, flags compliance issues (too many ads, keyword limits), and logs every optimization action with confidence scores. Currently managing 3 Google Ads accounts across Belgium and Luxembourg.
Key Features
- Campaign Visualizer — real-time overview of all campaigns, budgets, ad groups, keywords, and compliance issues
- Automated 5-step workflow: Scrape → Clean → Discover → Plan → Deploy
- Multi-account management with per-account spend tracking
- Compliance monitoring — flags issues like too many ads per group, keyword limits exceeded
- Optimization logs with confidence scoring and action history
- Plan Map — complete documentation of every operation in the optimization pipeline
- Deploy Map — tracks what has been deployed to Google Ads
- Customer management with account linking
- Support for Search, DSA (Dynamic Search Ads), and Performance Max campaign types
Technical Details
| Backend | Python + FastAPI |
| Google Ads API | Full integration for campaign management and reporting |
| Architecture | Multi-tenant with automated task workers |
| Workflow | 5-stage pipeline (Scrape → Clean → Discover → Plan → Deploy) |
| Hosting | Cloud-hosted with SSL |
| Monitoring | Real-time spend tracking + compliance alerts |
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